Elevate Festival's Startup Open House, hosted by MaRS in collaboration with TechTO, felt like the right moment to open the door. Not to make a splash. Just to show what we'd built.
What Happens When Homebuyers Stop Guessing and Start Knowing
You're scrolling through listings at 11 PM on a Tuesday, coffee getting cold beside you. You've found three places that could work, but you're staring at photos and asking yourself the same question over and over: "But what do I actually need to know about this place?"
That's the moment Home.CA was built for.
On Thursday, October 9, 2025, from 3:00 to 7:00 PM at MaRS Discovery District (101 College Street) in Toronto, we got to show the proptech community exactly what that moment could look like.
What This Means for the Way You Look at Homes
Right now, most Canadians approach a property with incomplete information. You see a listing. You visit once or twice. Then you decide.
Home.CA flips that script by front loading research — property history, neighbourhood trends, expert commentary — so you're walking in with context, not just hope.
That's where our HomeGraph engine matters. It pulls the data that matters. Then HomeInsights surfaces what's actually relevant to your search. And when you want deeper perspective, HomePro connects you with experts who can answer the questions no algorithm can.
There's also a reason we built HomePoints into the system: rewards shouldn't feel transactional. They should reflect what you actually care about — learning more, connecting with experts, making smarter decisions.
Who We Met, What We Showed
Proptech founders showed up. Real estate veterans. Folks who simply care about fixing how Canadians buy homes. Every conversation reminded us why this matters.
The status quo — guessing, hoping, signing — doesn't have to be the default.
What's Next?
Elevate Festival showed us that Toronto's startup community is paying attention. The team at MaRS and TechTO created the space. We showed up and lifted the curtain.
If you're curious about what we've built — or if you just want to see what happens when technology meets clarity in real estate — explore Home.CA today. No pressure. No pitch. Just a better way to understand the place you might call home.
The work continues. And you're invited to be part of it.
